'Doing good must become main mission of the business world'

Israeli entrepreneur Ziv Aviram, who co-founded the revolutionary autonomous vehicle technology firm Mobileye, took part in the Birthright Israel Excel event on Aug. 10 marking the graduation of the participants in its 2022 fellowship program.

During the event, which took place at the Peres Center for Peace & Innovation, Aviram spoke before some 200 graduates and their mentors, as well as the Birthright Israel Excel leaders.

“A year and a half ago, my four children and I decided to establish a family foundation to do good for humanity and connect the business and social worlds for one common goal. Today, it’s no longer just about corporate responsibility. Doing good must become the main mission of the business world,” Aviram said, recalling the inaugural event his foundation held in Dubai to promote regional collaboration on technology in the spirit of the Abraham Accords, the collective name for the 2020 peace agreements between Israel and four Arab states from the Gulf and Africa. “Our first project at the Aviram Foundation is the Aviram Awards, a startup competition in the Middle East that debuted last March to promote and encourage startups to do good for humanity using technology and tools in the business world,” he added.

Noa Aviram, the co-chair of the Aviram Foundation, participated in a panel at the event. The panel addressed entrepreneurship and social responsibility in the business world. She said, “The desire to do good and the motivation to have a positive impact on the world are essential to the success of social entrepreneurs. By competing for the Aviram Awards, we as a foundation can support these entrepreneurs and make a difference by connecting the business world and the social world.”